
It should be no mystery that female athletes face a glaring double standard in our society. They are, both implicitly and explicitly, expected to flaunt their sexuality in ways their male counterparts are not. Outside of Ronda Rousey, how many mainstream female athletes are celebrated purely for being a fantastic athlete – as opposed to being a fantastically good looking athlete?
The topic of the sexualization of female athletes has been discussed ad nauseam. This article will not dissect this idea is great detail. Rather, we will explore this from a slightly different angle.
Those who critique the overly sexual nature of media representation of female athletes usually argue that they shouldn’t be sexualized at all. If male athletes aren’t sexualized, neither should female athletes. That argument sounds fair. It’s better to hold no standards versus double standards. Fair treatment means equal treatment.
But, as an enthusiast of female bodybuilders and female athletes in general, I’m slightly uncomfortable with that. I can’t speak for anyone but myself, but there’s a fine line between sexualizing someone and demeaning them. I wholeheartedly agree that you should never belittle or dehumanize someone for any reason whatsoever. That’s not in question. What is in question is whether or not sexualizing someone automatically dehumanizes them. It’s a tough one to wrestle with for sure.
I totally get the argument that people are not just sex objects. We are independent agents of thoughts and emotions with basic needs just like anybody else. Every soul is valuable. Every person has purpose. Everyone is important. Whether you believe in the Divine or not, I hope we can all agree that every human being on planet Earth has value. That includes people we love, hate or are indifferent toward.
That being said, is sexualizing someone an intrinsic act of dehumanizing them? I would say if we treat people purely as a means to an end, then the answer is unequivocally “yes.” If we treat someone solely as a sex object whose only purpose is to give you sexual pleasure, then that makes you a terrible person. Even the relationship between a prostitute and a “john” should come with a certain level of mutual respect. Sex, in this case, may be a business transaction, but that doesn’t excuse you from treating the provider of sex like garbage.
I love female bodybuilders. Many of you who read my blog do as well. The reason why I constantly wrestle with this issue is because I definitely sexualize FBBs. I am very much sexually attracted to muscular women. There’s no ambiguity here. It’s really, when we boil things down to its barest essentials, the primary reason why I love them. It’s not the only reason why I’m a fan of female bodybuilding, but it’s undeniably important. If I told you sexual attraction had nothing to do with my fandom of female bodybuilders, I’d be a liar with my trousers definitely set on fire.

But, deep down inside, I don’t think there’s anything inherently wrong with that. I can sexualize someone and still deeply respect them. I’ve met many women in my life whom I found to be very physically attractive. But I try, although not always successfully, to treat them like human beings first. I’m not a perfect person, but I’m trying my best here.
One argument I could make is that sexualizing female athletes is almost inevitable. When a woman trains for a sport, she’s going to sculpt her physical body into a shape that many of us will find attractive. Muscle definition, curves in all the right places, flawless body development, impeccable silhouettes, etc. And as they say, we’re only human, right? Can you blame someone for finding Alina Popa, who is an indisputable world-class athlete in her own right, so very sexy? If finding Ms. Popa sexually attractive is a crime, then put me in handcuffs, lock me in a padded jail cell and throw away the key for eternity. But, to reiterate my point, I don’t believe my opinion of Ms. Popa’s sexiness is somehow disrespectful to her. I have a tremendous amount of respect for her, both as a woman and as a cream-of-the-crop athletic competitor. But her physical attractiveness is without a doubt a main component of my fandom of her.
It’s a confusing dynamic to deal with, indeed!
In other words, how can I possibly separate sports fandom and sexuality when it comes to female athletes? It’s almost impossible to do so. That being said, that’s no excuse to treat a professional woman basketball player like a junior high school cheerleader or unashamedly flirt with a female Olympic athlete minutes after she’s won a gold medal. Speaking of which, if I have to listen to one more clueless TV reporter ask a female Olympian how she balances being an elite athlete with motherhood, I’m going to rip my hair out. But that’s a whole other issue.
I think the best way handle this whole issue is to have the “yes, and” attitude. For example, you can say this:
“Yes, I find female athletes to be sexually attractive, but I also respect their impressive achievements which can only be accomplished through hard work, diligent preparation and heart.”
It may not sound like poetry, but the sentiment should be clear. You can both celebrate the achievements of female athletes and find them beautiful at the same time. You can enjoy watching female sports on TV or in person and not have to compartmentalize your physical attraction to them simultaneously. Life doesn’t have to be an “either, or” proposition. You can hold two different attitudes at the same time without them being contradictory.
Please don’t misinterpret me. I understand the trepidation about accepting female athletes as sex objects. I get it that once you start to go down a dark path, it can lead you to directions you never originally intended to go. If we start to view them in such a way, will we eventually expect them to pose for magazine photos as a condition of playing the sport? Will we require uniforms of basketball or softball players to be more “revealing” or “sexy” in order to attract the male demographic? Will we start to lose respect for them as athletes because we treat them like sex objects first and athletes second?
These are all valid concerns. I wouldn’t want my favorite FBBs to feel pressured to sexualize themselves out of fear of being ostracized from the business. It is a business, after all. If my favorite FBBs chose to never wear makeup in public and forsake any attempts to appear traditionally feminine, then good for them. I would support them every step of the way. One hundred percent. I want my favorite female bodybuilders to be as free as they want to do whatever they want whenever they want.
Do they want to pose naked for a risqué photoshoot? Good for them. If, on the other hand, a particular female bodybuilder chooses to never ever pose naked under any circumstances, as much as we’d all be disappointed with this decision, I strongly believe she has every right to do that. Freedom means having the opportunity to choose what you want and do not want to do. Her body is her most valuable asset. If she wants to show it off for all the world to see, more power to her. If she wants to remain modest and desexualized in the public’s eye, even more power to her.

But this is less about how an FBB (or any kind of female athlete) chooses to conduct herself and more about how we as fans choose to view them. How a female bodybuilder lives her life is nobody’s business but her own. But how we fans choose to live out our fandom is our business.
In short, perhaps the Buddhist “middle way” is the best solution. Don’t go to the extremes. You can both find a female athlete or bodybuilder physically attractive while at the same time respecting them as a person and as an athlete. One can hold both attitudes simultaneously without any hint of contradiction or hypocrisy. In other words, don’t take any side as far as it will go. You don’t have to view every female athlete as either a Playboy bunny or a monastic nun. The “Madonna-whore complex” is an old archetype that’s getting worn out.
The main concept to keep in mind is simple. Channel your inner Aretha Franklin and remember to always R-E-S-P-E-C-T people. I understand it’s unfair how female athletes are put into restrictive sexually-centric boxes without their consent. I understand male athletes, by and large, are not held to similar standards. That’s the very definition of unfair. I also get that no female athlete or bodybuilder should ever be forced to flaunt their sexuality unwillingly. Their main concern should be to play/compete in their sport and nothing else. That is all fine with me.
But as fans of these women, our perceptions don’t have to fit into any particular box. To add to this discussion, bodybuilding is a unique sport. Unlike baseball, football, basketball, hockey, golf, tennis, track and field, soccer, and so forth, winners of bodybuilding contests are judged by their appearances. The nature of the sport is conducive to judging excellence based on aesthetic. So, it’s considered “okay” for choosing your favorite bodybuilding athletes (male or female) purely based on their looks. After all, the sport is called “body”-building for a reason.
Nobody cares how attractive or unattractive a quarterback is. If you can throw for 4,000 yards, 25+ touchdowns and lead your team to the playoffs season after season, teams will pay you a lot of money to play for them. Bodybuilders, on the other hand, are judged by how their bodies look. So judging a female (or male) bodybuilder on their looks isn’t a terrible thing. Following that train of thought, it’s perfectly okay to be erotically turned on by a female bodybuilder’s body. It goes with the territory! An FBB is trying to sculpt her body to fit a desired aesthetic. If you find that particular aesthetic to be pleasing to the eye, what’s the harm?
As mentioned before, it’s sort of inevitable for male and female bodybuilders to be sexualized in the eyes of their fans. Maybe not all of their fans, but surely the ones who would normally be attracted to them regardless if they were a bodybuilder or not. The human body is a beautiful thing. Bodybuilders strive to mold theirs to perfection. If we happen to get aroused by the finished product, so be it.

One could argue that sexuality is embedded within the sport of bodybuilding. It’s not the entirety of the sport, but one cannot deny its underlying presence. Men and women are hardwired to find certain genders, body types and people sexually attractive. I realize asexuality is a real thing, but for the sake of argument let’s assume most of us are born this way. Bodybuilding, by its very nature, seeks to elevate the human form to its highest possible peak. If muscular development is considered a proper barometer of beauty, then bodybuilders are closer to the pinnacle than us “mere mortals.” It logically follows that fans of bodybuilding would unavoidably become sexually attracted to these amazing athletes.
There are certainly women and men who love male bodybuilders. There are definitely men and women who love female bodybuilders. And guess what? That’s perfectly okay! I see nothing wrong with any of this.
Like any form of attraction, anything can be taken too far. This should be obvious to anyone. To treat a female athlete as nothing more than eye candy is an awful choice to make. She’s much more than something pretty for you to look at. She’s an accomplished competitor who deserves respect for her accomplishments and sincere admiration from her fans. I love female bodybuilders just as much as anyone else, but I always try to keep at the forefront of my mind that they’ve achieved things I could never dream of doing.
Think about what a typical woman bodybuilder has to go through every single day of her life:
- Sacrificing her time
- Sacrificing her energy
- Maintaining a strict diet
- Strenuous weightlifting regiments
- Various non-weightlifting exercises
- Following a strict schedule
- Pressure from friends and family to not pursue bodybuilding
- Stress from training and competing
- Persistent insecurity
- An emotionally draining lifestyle
- Blatant misogyny
- Sexism within the sport of bodybuilding itself
- Worrying about unusual changes to the body
- Unintended side effects from taking drugs and hormones
- Paying for food, supplements and other sport-related paraphernalia
- Travel costs
- Injuries
- Rude comments from people in public, over social media or elsewhere
- Other unpleasant experiences that often go unseen
That’s quite a lot! The struggle is real, indeed. If this doesn’t instill in you more respect for women bodybuilders, then I have no idea what will. When you keep things like this in perspective, you start to realize how insanely disrespectful it is to treat female bodybuilders and athletes as mere sex objects who only exists for your own enjoyment.

But alas, I highly doubt the majority of FBB enthusiasts feel this way. Most of us know FBBs and female athletes are people, not products. But, as said before, everything must come in moderation. Don’t think of strong women as sexual commodities, but don’t be afraid to celebrate their sex appeal at the same time.
In conclusion, how are we to handle the issue of our society’s sexualization of female athletes? The most rational answer might be this: There’s nothing wrong with acknowledging, celebrating and enjoying a female athlete’s sex appeal. However, there is something wrong with making that the sole focus of her identity. Whether we’re talking about Lindsey Vonn, Misty May-Treanor, Cat Zingano or Brandi Mae Akers, always keep in mind that they’re athletes who happen to be physically beautiful, not beautiful people who just happen to be athletes. That distinction might help clear up any possible sexist attitudes toward these remarkable women.
Understandably, there are many female athletes who are uncomfortable being viewed in a sexual nature, regardless of the respectful intent demonstrated by the admiring party. I get that. I’m not going to dismiss that attitude as being “overly sensitive” or “puritanical.” No one should ever be pressured to be comfortable with their sexuality or how other people feel about their sexuality. That’s not the point here. The point is that as fans, we have a responsibility to recognize the humanity in the strong beautiful women we love so dearly.

This topic can be a touchy one. I will admit that I do not have all the answers. I could be wrong about a point or two or three. The best rule of thumb is to look at this issue from all perspectives and try your best to put yourself in their shoes. How would you feel if every time you stepped up to the plate, onto a basketball court or in front of a bodybuilding stage, thousands of people started thinking of you not as a hardworking and passionate athlete, but instead a nameless Barbie doll with muscles? That sounds like a pretty condescending way to be treated.
Be kind. Be respectful. Don’t be a jerk. Always remember that regardless of who we are, whether we’re a world class female bodybuilder or an unapologetic fan of female bodybuilders, we’re all people trying to coexist on this beautiful, confusing and interconnected planet. In many regards, recognizing this basic fact could eliminate the vast majority of the problems we face every day.
What are your thoughts? I would love to hear your opinions. Feel free to share them in the comment section below or send me an e-mail at ryantakahashi87 (at) yahoo (dot) com. Just so you know, I write out my e-mail address that way to avoid my inbox being inundated with gratuitous spam. But I never consider any of you readers to be spam! I welcome feedback of all kind just as long as it’s productive, informative and respectful. So have at it!
It can be a bit tricky. Many of them want to be taken seriously as athletes, but then the old adage ” sex sells ” kicks in. For good or ill, ” sex cells ” gets an upper hand & we often wind up regarding FBBs as sex objects. The Middle Way would be a good path to follow here.
Humans are a strange lot, especially human males. We often sexualize cars & ships ( By referring to them as ” she ” ) after all, so while I’m not excusing our ability to treat women as sex objects, TBH, I’m not really going to call it ” bad ” or undesirable, either.
& some women are supposedly EMPOWERED by being sexualized. I mean, a powerful, sexy young or not – so – young woman ( At least a couple of FBBs are in their early 50’s ) can have us figuratively eating out of the palm of their hand with a sultry look.
You could ask a female ( FBB or non – FBB ) for ** their ** view.
Some of my acquaintances look at my computer wallpapers & they express their opinions of those ” strange – looking – women “, ” women – who – look – almost – masculine “, as well.
You’re right that it’s a strange topic. You’re also right that it’s probably best discussed on a case-by-case basis. Some female athletes might detest being sexualized. Others seek it out. Everyone is different.
Human beings are indeed a strange lot. I’d like to think that it’s not automatically demeaning to look at someone in a sexual way, but it is if that’s all you care to do. When you don’t care about a woman’s humanity and point-of-view, that’s when you become a jerk. Hopefully we can all find that “middle way.”
Some female athlete’s status might be part of it as well. A lot of FBBs seem to be single because any prospective boyfriends, fiances’, partners might not like the idea of a girlfriend, fiance’, etc. who’s in a spotlight a lot. It could be quite intimidating.
I admire from afar several FBBs. Each one has their own charms. I just spent some time looking at some photos of Annie Rivieccio, who is QUITE beautiful even though she’s very nearly ** flat – chested **, & doesn’t seem to want to get implants, AND she’s in her early 50’s, & obviously takes good care of herself. She obviously doesn’t want to be TOO objectified even though she’s done some somewhat explicit shoots ( Dominatrix, ” leather “, related. ).
” not automatically demeaning “, I quite agree. It’s part of our human nature, a part of our human ” programming ” derived from after we began to walk upright, then we discovered that there was more to sexual attraction than just spurring us on to procreate, etc.
I think sexualization is not the right term. Excluding, asexuals, men and women have a sexuality and want attention. Sexual objectification seems more descriptive, because there is an element of dehumanization with it. It presents an idea that women are merely tools to enhance man’s pleasure. Liking the way a woman looks does have an element of sexualization ( more so lust than anything else), but it is not objectification.
Objectification works both ways, but somewhat differently when women are targeting men. Consider the word “groupie”. It usually denotes a woman who’s sexually attracted to men who are outstanding in some field, such as baseball, football, pop music, movies or the theater. Are you an FBB groupie? I wouldn’t say so. IMO the typical female groupie tends to be a collector (crudely known as a star-fucker). Part of the asymmetry here is that the male subject of adulation is more likely, on the whole, to go for a one-time hook-up and enjoy letting himself be collected. Even the FBBs who let their admirers book sessions, some of which can get quite erotic, are doing it to support their lifestyle rather than putting more notches on their guns.
The admirer of an FBB may well share your profound respect for the achievement represented by the body the woman has built, whereas the groupie adulates fame and fortune. Note that I’m leaving out the significant minority of role-playing encounters, wherein the FBB typically acts as dominatrix. In those situations, the individuals are less important than the roles and how well they are played.
One more shot: consider a strip show. Women at a Chippendales performance bond with other women and need to share their experience; men at a strip club mostly just want the other guys to quit blocking their view. The men don’t need to have their arousal validated by other men. In both cases, the stripper is a sex object, pure and simple, but the relationship is still different. As
Van Morrison put it in “Wild Nights”,
The girls walk by, dressed up for each other…